The 1st SEE/MENA Athens Licensing Expo | The Sports Merchandise, Accessories & Collectibles Edition, is where sports, brands and business come together.

For two days, Athens becomes the meeting point for decision-makers, creators, and professionals shaping the future of sports licensing, merchandising and fan engagement across South-East Europe and the MENA region.
Whether you represent a brand, create products, manage IP, sell through retail or digital channels, or work in sports marketing — this is where ideas turn into partnerships and opportunities into real projects.

For Rights Holders

Turn your brand into products fans love.
Meet trusted manufacturers, licensing agents and commercial partners ready to help you expand into new categories and territories. Discover new ways to structure licensing deals, grow revenues, and strengthen your brand presence beyond the field of play.

For Sports Apparel & Merchandise Companies

Meet the brands behind the passion.
Connect directly with rights holders and agents looking for production partners who can deliver quality, creativity and reliability. Present your capabilities, explore licensed collections, limited editions and long-term collaborations, and unlock new business in fast-growing regional markets.

For Licensing & Brand Agencies

Where strategy meets opportunity.
Expand your network with sports IP owners, manufacturers and retailers active in SEE and MENA. Exchange ideas on IP development, territory representation and category growth, and identify new brands and partners ready to scale through licensing.

For eCommerce & Retail Professionals (B2C & B2B)

Find the next products your customers will care about.
Discover official sports merchandise, collectibles and exclusive concepts, and meet the people behind them. Explore new sourcing opportunities, exclusivities, drops and omnichannel strategies designed for today’s retail reality.

For Sports Marketing Professionals & Agencies

Transform fandom into engagement and value.
Explore how merchandise and licensing can power brand activations, campaigns and partnerships. Connect with rights holders and product creators to design meaningful fan experiences that go beyond traditional marketing.

(clubs, leagues, federations, athletes & official representatives)

For Business & Marketing Students (Sports Specialization)

Step inside the real world of sports business.
Learn directly from professionals working in licensing, merchandising and brand management. Build connections, gain practical insight, and understand how sports IP becomes products, partnerships and global business.

Licensing & IP Management

For IP Law Firms

Be where deals begin.
Connect with rights holders, agencies and commercial partners involved in licensing negotiations and brand exploitation. Position your expertise in contracts, trademarks and IP strategy within an expanding sports licensing ecosystem.