The 1st SEE/MENA Athens Licensing Expo | The Sports Merchandise, Accessories & Collectibles Edition, brings together professionals from across the sports licensing, merchandising and brand ecosystem in SEE and MENA.

Visitors include decision-makers, executives and future professionals actively involved in creating, managing, licensing and selling sports-related products and experiences

Sports clubs, leagues, federations, athletes & official representatives

For Rights Holders

Professionals responsible for protecting, developing and commercializing sports brands.
They attend to explore licensing opportunities, meet production and commercial partners, and expand their brand presence across new categories and territories.

Designers, manufacturers, producers & distributors

For Sports Apparel & Merchandise Companies

Companies involved in creating physical sports products — from apparel and accessories to collectibles and special editions.
They visit to meet rights holders and agents, present their capabilities, and identify new licensing and production partnerships.

For Licensing & Brand Agencies

Agencies specialized in IP development, territory representation and licensing strategy.
They attend to connect with rights owners, manufacturers and retailers, identify new brands to represent, and support the growth of licensing programs across SEE and MENA.

For eCommerce & Retail Professionals (B2C & B2B)

Retailers, marketplaces, distributors and digital platforms active in sports products and branded merchandise.
They visit to discover new official products, explore exclusive deals, and build sourcing relationships that support physical and online retail growth.

Sports Marketing & Activation Professionals

Marketing agencies, consultants and brand specialists working on fan engagement, sponsorships and campaigns.
They attend to connect with rights holders and product creators, and to explore how licensing and merchandise can support brand storytelling and commercial activations.

(clubs, leagues, federations, athletes & official representatives)

For Business & Marketing Students (Sports Specialization)

Undergraduate and postgraduate students focused on sports business, marketing and management.
They attend to gain industry exposure, learn how licensing works in practice, and connect with professionals shaping the sports business ecosystem.

IP Law Firms & Legal Professionals

Law firms and legal advisors specializing in intellectual property, trademarks and licensing.
They visit to engage with rights holders and agencies, support deal-making processes, and contribute legal expertise to licensing and brand protection strategies.